CHRISTINA AGUILERA TO WORLD-DEBUT HER NEW MUSIC VIDEO (“KEEPS GETTIN’ BETTER”) EXCLUSIVELY VIA iLIKE
For The First Time Ever, A Major Artist Has Chosen iLike As The Platform To World-Premiere A New Music Video and Teaser Clips
October 27, 2008 — Seattle, WA and Los Angeles, CA—International superstar Christina Aguilera and leading social music discovery service iLike announced that the first music video (“Keeps Gettin’ Better”) from Christina Aguilera’s highly anticipated, first-ever Greatest Hits album, Keeps Gettin’ Better – A Decade of Hits, will world premiere on iLike and iLike’s Facebook app this afternoon (October 27), two weeks before the album becomes exclusively available at Target and Target.com (on November 11). This is the first time a major artist has premiered a new music video and teaser clips exclusively on iLike.
Christina Aguilera’s “Keeps Gettin’ Better” video was filmed in Los Angeles and directed by acclaimed feature filmmaker Peter Berg (“Hancock”). In the video, Christina travels through time and fashion in an homage to her ten year career.
“I really enjoyed making the video for ‘Keeps Gettin’ Better,’” said Christina Aguilera. “Being an artist who likes to play around with different looks, it was a lot of fun to portray various characters within the same shoot.”
“Christina is a cutting-edge superstar who has always embraced new technology,” said Tom Corson, EVP/GM RCA Music Group. “Joining forces with iLike to premiere the video for ‘Keeps Gettin’ Better’ is a very exciting part of our launch plan for her greatest hits collection.”
“Christina is one of the most successful artists of the past decade,” said Ali Partovi, CEO of iLike. “She has consistently demonstrated her enduring relevance and she continues to innovate and do things her own way. For an artist of her caliber to be the first major artist to debut a new music video on iLike is a milestone for us.”
One of two brand new tracks on her upcoming Greatest Hits album, “Keeps Gettin’ Better” is the first single and was executive-produced by Christina. The song has already entered the Top 15 at Pop radio after only 7 weeks of airplay and has also been featured on iTunes Top Songs chart.
Beginning last Friday (October 24), iLike began premiering one exclusive, behind-the-scenes teaser video clip a day culminating today (October 27) with the video’s world premiere. The teaser videos, which all remain available to watch on iLike.com, feature interviews with Christina Aguilera interspersed with sneak peeks of the final version of her “Keeps Gettin’ Better” video.
In addition to being available on iLike.com and iLike’s leading Facebook app, Christina Aguilera’s music video and teaser clips will debut through the iLike Sidebar for iTunes (www.iLike.com/download), as well as on iLike’s leading apps on Orkut, Bebo and hi5 (the biggest social networks in Latin America and Europe).
To watch Christina Aguilera’s “Keeps Gettin’ Better” music video beginning this afternoon, go to: www.iLike.com/christina
