iroCc Williams CREATED TO PRAISE - CALLED TO MINISTER – CHOSEN TO REPRESENT iROCC Williams is an 18 year old multi-hyphenate in the making. The New Orleans born emcee, Williams is an actor, model, recording artist, producer, songwriter and co-owner of JUS’ ROCC ENTERTAINMENT--a recording company he started with his father, Big ROCC. iroCc’s name “I Rely On Christ Completely” is the banner and standard for his life, ministry and faith – In 2003, iroCc Williams burst on the scene boldly professing his faith in Christ and taking his audience on a melodic ride through a day in his life. His self-titled debut was the 2nd highest selling Christian release for that week and bust boldly on the Christian and Gospel music charts. Since his 2003 debut , Williams has garnered THREE Stellar Awards, Atlanta’s Gospel Choice Award, UGI Best New Artist of the Year and a Dove nomination. Irocc has reached national and international acclaim performing regularly in front of audiences of “thousands”. He has graced the stage with the industry’s heavyhitters, Donnie McClurkin, Kirk Franklin, Mary Mary, Tye Tribbett and Deitrick Haddon to name a few. God has graced iroCc to perform at some very groundbreaking venues; opening the doors for others to follow such as; Billy Graham Crusade, Tom Joyner Family Reunion, Carnegie Hall and even as the 1st Hip Hop artist invited to perform at the National Commemorative service for Dr. MLK Jr. Holiday. A high school graduate (at age 16), Williams just completed his third album – entitled “BORN A KING” in stores September 16, 2008. Also on the horizon for this amazing talent is a series of compilation projects promoting “good for the soul” music of untapped talent. He will also be venturing to do an alternative Hip-Hop/R&B project with his newly formed group P.O.M.E. (product of my environment); release slated for late summer 2009. IROCC is also mapping out his educational career while considering scholarship options for college and working on a number of nonprofit initiatives. “The media would have people to believe that young black brothers my age are all about the wrong things--doing whatever and living without regard. Well, I have committed to do the direct opposite and be a lil' different,” Williams, commented. In partnership with his father, Williams plans to implement a program that will inspire and enhance father-son relationships. A joint venture with Third Day International Ministries entails building and maintaining a school and dormitory for disabled children in Ghana, West Africa. Currently, Williams is working to raise $20,000 to fund a 10-day mission trip to Ghana where he will help with the school’s completion, teach, and speak to the country’s youth. Another nonprofit venture Williams is involved with is a scholarship foundation spearheaded by Higher Dimension Ministries in Houston, Texas. The scholarship provides quality education and nurturing in a safe and productive environment for displaced and orphaned children affected by hurricane Katrina. Williams’ ministry objective involves doing more to “help poor kids right here at home.” “There are kids in this country that look like me. They are my age and younger and go to sleep hungry--that shouldn’t be and I have to do something about that,” Williams advised. The compassion Williams has for serving others also extends to his fans. In addition to challenging his fans to “adhere to a higher standard of positive living,” Williams shows interest in their well being. Williams believes in developing a relationship that includes being touchable, open, and supportive. Between singing engagements, Williams visits public schools where he performs then talks with students about career goals, life issues, and how to “get through moment by moment.” “Young folks look to [each other]. We want to see ourselves doing some amazing and out of the ordinary things because it helps us feel like the dreams we keep to ourselves aren’t so crazy,” he said. While much work remains, a path has been paved and the fruits of labor can be seen in the life of this young man touch. As history is written, the pages will note how this young soldier led the effort to do good.