After 30 years in the rock and roll business, the story of THE ALARM is a continuing and ever unfolding drama that still commands worldwide attention since being formed in Rhyl, North Wales and is still fronted by lead singer and guitarist MIKE PETERS. THE ALARM --------------- "What is the lasting legacy of a rock and roll band that has broken up and left the collective public conscience? What if one or more of the band's founding members continues down a path in the spirit that the band created when it was together? For a band like The Alarm, that legacy can be hard to ascertain because they meant many things to many different people. To some, they were the greatest live band to ever take the stage in a dingy club, theatre, or football arena. Others found solace in the lyrics, latching on to themes of inspiration, hope, spirituality and friendship. Still others enjoyed the camaraderie among fans, and the genuine affection the band showed towards them. The one thing that tied all of things together was the music. From adrenaline- filled acoustic rock played with a vengeance, to deft rock n' roll played from the heart, the Alarm's songs were something special with lasting significance. That significance cannot be measured in Gold records or critical acclaim because the band won none of the former and very little of the latter. What can be measured is The Alarm's affect on their fans: a fiercely loyal rabble that to this day, continues to support the band and the various solo efforts spawned by its members. The popular-press music journalism has-beens and wannabes with their clever quips and scathing reviews may never have "got" what The Alarm stood for, but the fans sure did. To them Alarm music was a unique treasure, and the band was nothing short of legendary". The Alarm can lay claim to a series of 15 Top 50 UK singles, including their classic hits, "68 GUNS", "SPIRIT OF 76", "RAIN IN THE SUMMERTIME", "STRENGTH" and of course "THE STAND". Nine successful albums and over 5 million sales worldwide, The Alarm's pioneering use of acoustic guitars brought the band into direct contact with the likes of Bob Dylan, Neil Young and U2, all whom have appeared and sung on stage with The Alarm. In 2004 The Alarm returned to the singles charts with 45RPM, the first single released from the bands album, "IN THE POPPYFIELDS". The story of how the band released the single under a pseudonym, appearing to be a brand new musical act, complete with a group of 21 year olds appearing in the video for 45rpm to help complete the scam, became an international controversial news story and elevated the bands profile to new heights and a major motion picture based on the story is scheduled for production in 2006. Most recently the band has released it's 9th Album in "UNDER ATTACK". Produced by George Wiliams (Babyshambles), and Martin Wilding (Poppy Fields, Doves) it's first single "SUPERCHANNEL" reached number One in it's initial week of release in the UK Rock Charts to the clamourous applause of critics and legions of fans worldwide. On January 26th 2007 Mike Peters announced the launch of his new Cancer foundation, Love Hope Strength. Which will provide awareness and funding through worldwide concerts and events, culminating in a 14 day trek and live concert at Mount Everest in October 2007. www.myspace.com/lovehopestrength In July 2008, The Alarm have released their latest full length album "Guerilla Tactics" Mixed by Gilby Clarke ( Guns N' Roses). The first half of 2009 presents a full schedule for the Mike and the band. With Mike Peters celebrating his 50th birthday with gigs throughout the world beginning in Cardiff, a UK and Canadian tour with Los Mondo Bongo (www.myspace.com/losmondobongo), a month long residency in Los Angeles in April, an early Summer UK double bill with The Alarm and The Damned, Snowdon and Rhondda Rocks and several Summer festivals in the works.