Ze! is one loud and ballsy electropop / dirty disco singer from Kuala Lumpur. Think Madonna, MIA, Santogold, Roisin Murphy and The New Young Pony Club.
From TV commercials by international brands like McDonald’s, Toyota and Pizza Hut, electropop songstress Ze! (pronounced zay) has come a long way and from a very experimental musical background. Starting out as a rapper in an RnB girl trio, Ze! released a first solo EP ‘My Make-Believe’ back in 2003 that saw her producing material from poetry to hiphop and DnB.
In 2005, Ze! released the ‘SHAMELESS’ debut album which was recorded in Byron Bay, Australia, where she completed a degree with SAE (School of Audio Engineering). ‘SHAMELESS’ was a mash of electro to rock to ethnic tracks. The self-released CD brought her several award nominations including ‘Best Local English Artiste’ of 2006 (AIM, Malaysian Grammys), ‘Most Outstanding Youth of the Year’ 2005 (AYA, Asian Youth Ambassadors).
Music video ‘Too Sexy’ is seen on Hitz.TV, and singles have hit the charts of national radio. Single ‘Room for 2’ was recently featured on an MTV ad by Noise Singapore and she has also grabbed the CLEO Magazine’s Young Achievers Award 2007. Ze! has headlined alongside artistes like Malaysian Idol Winner Jaclyn Victor, DJ Gabriel, KRU and collaborated with Malaysian Reggae Ambassador Sasi the Don, Transient Vortex, Helmut Kraft, Nostalgic Dance Orchestra, J Lyall, Dragon Red, K Town Clan and Vandal. Ze has headlined a Red Sessions event, which has also featured Dimitri from Paris, Austin Leeds and Rasmus Faber. Recently performed at DanceValley Festival 2008 (Holland's No.1 Dance Music Festival at Spaarnwoude with headliners like Tiesto, Carl Cox and Ferry Corsten) and on the same weekend Ze! headlined the Blue Nose Sunday at De Heeren Van Aemstel in the middle of Amsterdam.
Apart from music, Ze! currently co-owns and runs a fashion business/boutique with younger sister called OSIXNINE (www.osixnine.com)
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did STEREO MCs just call me cool, or is this spam? Hmm. http://bit.ly/6gZmEP 12:55 AM December 18
